December 12, 2011
Erasmo Calzadilla
Osmany Garcia who recorded Chupi Chupi. photo: ecured.cu
HAVANA TIMES, Dec 12 — Reggaeton is not only a musical style but a whole
way of life as well as a reflection of social changes occurring in this
part of the world.
When it made it to Cuba, I received it with open arms because I loved
the pace and seeing the girls perreando ("dirty dancing"), but I also
delighted in it because I felt it was another knee in the gut to the
"New Man" concept.
After the revolutionary nationalist populism emptied of contents
universal humanistic values, it repressed almost all basic instincts and
slammed shut our institutional doors to any popular initiative. Life had
no other choice but to sprout up in the form of violence, "groseria"
(crudeness), identification with street life, and gut instincts.
It began as something underground, something marginal, but it has gained
an unprecedented power. Today it's an ode to money, to everything macho
and to alienation – something that apparently doesn't bother the
cultural officialdom.
It's very difficult to find a state-run "recreational" center in which
one can stop in for more than a half-hour and remain safe from it.
What's more, if you object, you'll hear something like "te coge la
jimagua"(*). Reggaeton has finally ousted all other musical genres and
styles of life, while becoming totalitarian in the process. As such, it
attacks anything different.
This is why I think the reggaeton hegemony has to be confronted and
fought tooth and nail with laws, intelligence, patience, the defense of
pluralism or any other tool at hand.
Even official academic elitism — barricaded in educational and research
institutions but enjoying access to mass media — can contribute to this
resistance (unless it too becomes totalitarian).
A few days ago, the nominations for the Lucas music video awards
included the reggaeton number El Chupi Chupi, which triggered a heated
debate on the Internet.
How our national revolutionary bourgeoisie reacted to that will be the
focus of an upcoming post.
—–
(*) Part of the refrain of a popular reggaeton song that meaning
something like "I'll crush you" or "I'll trample you."
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