Tuesday, January 10, 2017

Che Promotes Sale Of Beer On Tap in Cuba

Che Promotes Sale Of Beer On Tap in Cuba / 14ymedio

14ymedio, Havana, 7 January 2017 — In December the Cuban parliament
banned the use of name of the deceased former president Fidel Castro to
designate public spaces and banned the marketing of his image. It was
not the same with Ernesto Che Guevara, whose face adorns everything from
ashtrays that are sold to tourists, to a sign promoting the sale of beer
on tap in a Havana bar.

The ex-guerrilla is also seen in school murals, hospital rooms and
shirts sold to foreign visitors in all the airports in the country. A
thriving industry of souvenirs is sustained with the image of a man who
was an outspoken critic of capitalism and the market.

Reinterpretations of the image of Che have taken all possible and
imaginable forms: from the American musician Jim Morrison to Christ. As
he figures so prominently in the daily landscape, many Cubans no longer
even notice the frowning expression that stares out over them from so
many walls.

Source: Che Promotes Sale Of Beer On Tap in Cuba / 14ymedio –
Translating Cuba -

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