Cuba's popularity concerns Caribbean tourism officials
BY DANICA COTO
SAN JUAN, PUERTO RICO
Caribbean tourism officials are pushing for a partnership with the U.S.
government because of concerns that warming relations between the U.S.
and Cuba will result in a significant loss of visitors to the rest of
Cuba has seen such a surge in visitors that the fragile budgets of many
tourism-dependent islands will be hit hard if they don't take action,
Frank Comito, CEO of the Caribbean Hotel & Tourism Association, said
"If we continue to operate business as usual, and we all draw from the
same pie and Cuba is in the equation ... there will be serious economic
and employment consequences," he said in a phone interview.
The association seeks to create a Caribbean Basin Tourism Initiative to
help boost investment and travel across the region with help from the
U.S. The plan would be modeled on the Caribbean Basin Initiative, a
U.S.-led program in the 1980s that sought to boost trade in the
Caribbean and Central America.
Comito also said the region should work together to boost overall
investment and travel to the Caribbean.
"It's a little idealistic, but I think you need an element of that in
this," he said. "A stronger Caribbean benefits everyone, including Cuba."
The association proposes the plan in a report that warns of Cuba's
impact on the Caribbean and that was sent to the U.S. International
The report calls the opening of travel to Cuba for U.S. visitors "the
biggest and most disruptive pebble to be dropped into the Caribbean pool
in fifty years."
From January to early May, Cuba saw a 36 percent increase in U.S.
visitors from the same period in 2014. It also had a 14 percent jump in
other international arrivals, and Caribbean tourism officials say they
expect those numbers to keep rising.
"Those countries whose focus has been on the United States as their
primary source market and who have not felt any competition from Cuba
... will be surprised at how sophisticated and effective the Cuban
marketing machine has become," the report says.
The association said the islands where the tourism business could be
most affected are those closest to Cuba — Jamaica, Cayman Islands and
It is unclear whether tourism officials on those islands support the
association's plan or whether they have taken steps to help attract more
visitors. Tourism officials in Jamaica and the Bahamas did not return
messages for comment.
Cayman Islands Tourism Minister Moses Kirkconnell issued a statement
saying that opening Cuba to visitors has increased people's awareness of
"However, it is important to note that there are only limited and very
specific categories of American visitors allowed to travel to Cuba, a
barrier which the Cayman Islands does not have in place," he said.
Source: Cuba's popularity concerns Caribbean tourism officials | Miami
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