How a Miami business incubator, and a hashtag, helped thaw U.S.-Cuba
By Francisco AlvaradoPublished March 25, 2015 Fox News Latino
At LabMiami, a technology business incubator located in Miami's trendy
Wynwood neighborhood, Ric Herrero wages a national campaign using
traditional and social media that has played a significant role in
thawing frosty relations between the United States and Cuba. As
executive director of #CubaNow, Herrero is the public face of an
organization backed by prominent Cuban-American businessmen in Miami who
want to end the embargo.
"Several individuals, myself included, thought it was time to make an
aggressive move to change the U.S. policy toward Cuba during Obama's
second term," Herrero said. "We launched last April to send a clear
message to the White House."
That message was first delivered via posters on Washington, D.C., subway
cars showing Obama and blaring the headline, "Stop Waiting."
#CubaNow followed up by sending the president a letter on May 15, 2014,
urging him to use his executive powers to lift travel restrictions,
allow American businesses to support independent Cuban entrepreneurs and
expand the country's telecommunications infrastructure, among a slew of
Signed by 78 individuals from the Republican and the Democratic parties,
the letter included several heavyweight Cuban-American players such as
former Miami City Manager Joe Arriola, former U.S. Ambassador Paul
Cejas, sugar barons Alfonso and Andres Fanjul and healthcare executive
and longtime Bush family ally Mike Fernandez.
The goal, Herrero said, was to drive home a new narrative that a
majority of Cuban-Americans oppose the last 51 years of isolationism.
"Change will only come from within Cuba," Herrero said. "By expanding
the flow of commerce between U.S. businesses and the Cuban people, they
can be in a better position to demand greater changes from the Cuban
The letter helped convince the Obama administration that Cuban-Americans
were onboard with his plan to start discussions with Cuban President
Raúl Castro, said Ralph Patino, a lawyer based in Coral Gables who is
one of #CubaNow's founding members.
"This notion that the president didn't consult with Cuban-Americans in
Miami is not true," Patino said. "The administration had boots on the
ground, talking to individuals like myself and getting feedback from us."
During his first trip to the island in early 2014, Patino recalled, he
realized it was time to end the exile hardliner approach.
"Living in Miami, you are conditioned into thinking you are going to
find extreme oppression and extreme misery in Cuba," Patino said. "To
the contrary, I found people to be optimistic about a future
relationship with the U.S. To make change possible, we have to open up
our trade borders and allow for the free exchange of ideas."
Over the summer, #CubaNow gained momentum. Herrero met twice with
officials from the Obama administration in Washington, D.C., and Miami.
During both encounters, Herrero said, he discussed three objectives:
Empowering the Cuban people, applying pressure on the Cuban government
to embrace greater democratic reforms and advancing the interests of the
However, Herrero said, he was not privy to the negotiations between
Obama and Castro that led to the historic agreement in December to swap
political prisoners and begin the process of reestablishing diplomatic
"We knew as far back as September that something was in the works,"
Herrero said. "But we had no idea of the breadth and scope of what Obama
laid out in December. We were surprised by how bold the president's move
As U.S. state department officials have continued talks with the Cuban
government, Patino said he wants to see #CubaNow stay on the offensive.
"We need to keep pushing back the old dogmatic thought process that we
should maintain the embargo," he said. "I'd like to see #CubaNow become
the go-to organization for congressional delegations that want to visit
To that end, #CubaNow is establishing relationships with members of
Congress who want to end the embargo, Herrero said.
"Most of the resistance is from the Cuban-American members of the south
Florida caucus who have never really been challenged about their
opposition," he said. "However, we are looking forward to working with
other members of Congress on both sides of the aisle who want to change
U.S. policy toward Cuba."
Francisco Alvarado is a freelance journalist in South Florida.
Source: How a Miami business incubator, and a hashtag, helped thaw
U.S.-Cuba relations | Fox News Latino -
Wednesday, March 25, 2015
How a Miami business incubator, and a hashtag, helped thaw U.S.-Cuba relations
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