Monday, June 20, 2016

Nespresso brings back Cuban coffee to the U.S.

Nespresso brings back Cuban coffee to the U.S.

NEW YORK Nestle SA's Nespresso is bringing back Cuban coffee to the
United States for the first time in more than 50 years, the company
announced Monday.

Regulatory changes in the U.S. allowed Nespresso to move forward with
its plans of making the new Cuban Nespresso Grand Cru, Cafecito de Cuba,
available in the United States in the fall of 2016. The company also
said it will explore how to work with smallholder coffee farmers in Cuba
to support farmers in their production of sustainable coffee and
contribute to expanded economic opportunities for them in the long-term.

For more than two centuries, Cuba has produced some of the greatest
Arabica coffee in the world. With fertile soil and ideal climate
conditions, the country offers an excellent coffee growing environment.
Nespresso is purchasing Arabica coffee this year that has been produced
by Cuban farmers, and aims to continue purchasing it in the coming years.

"At Nespresso, we always aim to delight consumers through exclusive,
unique coffee experiences," said Guillaume Le Cunff, President Nespresso
USA. "Over the long-term, we have a view to supporting the development
of environmentally sustainable coffee farming practices for smallholder
farmers which benefit the farmers themselves and their communities."

In late April the U.S. Department of State updated its list of goods
produced by independent Cuban entrepreneurs that can be imported into
the United States to include coffee. This change paved the way for
Nespresso to offer Cuban coffee to the U.S. market.

Source: Nespresso brings back Cuban coffee to the U.S. | In Cuba Today -

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